In this contextual statement I will be discussing, analysing and walking through the process I undertook to create my work this semester.
Before I began thinking about what medium I should use to create my practical project; I was asked to create three different questions that I had an interest in. I decided that the three questions I wanted to base my projects around were:
1. Peoples thoughts on the art of conscious dream control ‘Lucid Dreaming’
2. How has Coca Cola’s advertising changed throughout the years
3. The disadvantages and advantages of Social Media
The first question was based on a video I watched on Youtube called ‘The I-Dreamer – 90 min sleep cycle (Isochoric tones)’ this video introduced me to the lucid dreaming concept. I was intrigued in the way there are techniques on how to control your dreams. In the book ‘Exploring the world of lucid dreaming’ by Stephen Leberge. Stephen states that Lucid Dreaming will help with problem solving, increasing your creativity, facing your fears and exploring your own subconscious. What made me want to base my project on lucid dreaming is when I asked friends if they knew what lucid dreaming was; many had never heard of it. I thought it would be great if I created an educational project explaining and showing how to lucid dream. Stephen LaBerge (1991).
My research paper is based around advertising in the 21st century. I recently had done a lot of research on the beverage company Coca Cola Company. What amazed me so much about Coca Cola were their marketing strategies and their huge impact on Western society. I wanted to show my audience how much of an effect a company can have on their everyday life. For instants, Coca Cola created the Santa Claus look in the 1930’s. The old man with the big white beard and red outfit was designed for Coca Cola’s Christmas campaign. Rachel Arandilla. (2011
My third idea was based on Jeff Bulla’s article ‘Sensational Social Media Facts, Figures and statistics’. I was amazed by how many people from all over the world use Facebook, Twitter and Instagram. As well as having loads of advantages there are also many disadvantages on using these online communication services. Not only this, for my research paper I want to link the way advertising has changed due to social media. Many companies have strategically changed their marketing methods, as now it’s easy for anyone to advertise a product or service. Jeff Bullas. (2012).